Recognizing the need is the primary condition for design.
Before the Sketch: Why Recognizing the Need is the First and Most Vital Design Act In the glamorized version of…
We design our world, while our world acts back on us and designs us.
We often think of design as a one-way street. Humanity, the active creator, shapes inert materials into tools, environments, and…
A camel is a horse designed by committee.
There’s an old, sardonic saying in the design and business worlds: “A camel is a horse designed by a committee.” It’s…
Design is not just what it looks like and feels like. Design is how it works.
Beyond the Surface: Why “How It Works” Is the Heart of True Design We’ve all done it. We see a…